Here's the info in the link (link has flash which is distracting)...

Please Help! Elias Sorokin has been missing since Monday 7/20...

... he went up to Northern California for a few meetings and has not returned to LA. He was last seen Monday evening 7/20/09 around 8 pm in Oakland.

A text was received to my dear friend Andrea (his good friend and business partner) on Monday night at 10 pm that he would be arriving back to LA around 4 am, Tuesday morning. He has not been heard of since.

We have now found out that someone has tried to cash a falsified check (he carries his check book on him at all times) and tried to use his credit cards.

We have filled a missing persons in Oakland. He drives a 2007 Toyota Tacoma beige/gold. License number 8H92932.

If you have any information, if you've seen him, anything at all. Please email me at minx006.9_[at]_gmail.com or call me 323-314-7200.

Although, I'm happy for your best thoughts and well wishes please do not bombard my email or phone. I need relevant information at this time. I know all of your hearts are with us at this time.

Please post this to your Facebook. Even if you do or don't know Elias.

We have filled a missing person and have a private investigator, we are looking for answers and need your help.

Sorry to report that this case is now being treated as a homicide. I'm at work at KTVU tonight (bay area news) and just cut this story...two men have been arrested and one is at large in connection to this crime. So far they are being held for kidnapping and robbery...Elias' truck was found burning yesterday (an act of arson) but he has not been found. They believe it all went down at a pre-arranged transaction to buy or sell weed. Don't know the details on that part of it.

The family is holding out hope, but know that this will probably not end well. I am thinking of them tonight...

It sickens me that this would happen anywhere, but especially that it happened in my community.